Example image of eyePlorer eyePlorer map for 'Amos Tversky': Cognitive bias Cognitive psychology Cognitive science Daniel Kahneman Mathematical psychology Risk Economy Prospect theory The New York Times Paul Slovic Richard Thaler Thomas Gilovich Doctorate Hebrew University of Jerusalem Stanford University MacArthur Fellows Program Barbara Tversky Teachers College, Columbia University Cumulative prospect theory Simulation heuristic Availability heuristic Conjunction fallacy Gerd Gigerenzer Polynomial conjoint measurement Reference class forecasting Clyde Coombs Familiarity heuristic Generalized expected utility Loss aversion Representativeness heuristic Cognitive science of mathematics Rank-dependent expected utility Independence of irrelevant alternatives Subadditivity effect Twersky Clustering illusion Confusion of the inverse Money illusion Hersh Shefrin Attribute substitution Availability cascade Conversion optimization Econometrica Discounted utility Theory of conjoint measurement List of Israelis The Paradox of Choice: Why More Is Less David A. Freedman (statistician) Heuristic Negativity bias