Example image of eyePlorer eyePlorer map for 'Attribute substitution': Cognitive bias Optical illusion Regression toward the mean Heuristic Amos Tversky Availability heuristic Daniel Kahneman Representativeness heuristic Shane Frederick Stanley Smith Stevens Stimulus modality Priming (psychology) Perspective (graphical) Insurance Fear Stereotype Intelligence Cass Sunstein Law Morality Politics Disgust Emotion Human cloning Human sexuality Variance Base rate Probability List of cognitive biases