Example image of eyePlorer eyePlorer map for 'Behavioral economics': Allocation of resources Cognitive bias Decision making Economy Market price P/E ratio Bounded rationality Homo economicus Rationality Behavioral modeling Neoclassical economics Psychology Technical analysis Market Public choice theory Classical economics Adam Smith Jeremy Bentham The Theory of Moral Sentiments Utility Natural science Francis Ysidro Edgeworth Irving Fisher John Maynard Keynes Vilfredo Pareto Behaviorism Cognitive psychology Amos Tversky Daniel Kahneman Mathematical psychology R. Duncan Luce Prospect theory Gary Becker Herbert Simon Generalized expected utility Expected utility hypothesis Hyperbolic discounting Matching law Melioration theory Richard Herrnstein Reinforcement Functional magnetic resonance imaging Auction Stock market Heuristic Rule of thumb List of cognitive biases Framing (social sciences) Rational expectations Richard Thaler