Example image of eyePlorer eyePlorer map for 'Scale (social sciences)': Measurement Continuum (theory) Level of measurement Coca-Cola Pepsi Empirical Indicator Scale (social sciences) Typology Attribute Dimension Dependent and independent variables Pairwise comparison Law of comparative judgment Rasch model Bogardus Social Distance Scale Guttman scale Psychophysics S. S. Stevens Power law Likert scale Phrase completions Semantic differential Thurstone scale Conjoint analysis (marketing) Multidimensional scaling Reliability (statistics) Validity (statistics) Construct validity Convergent validity Discriminant validity Nomological validity Quantitative marketing research Behaviorally anchored rating scales Predictive validity Diamond of opposites Intent scale translation Preference-rank translation Closure (psychology) Questionnaire construction Gratitude Scale Economic history of India